In an uncertain economy with a volatile stock market, many investors turn to gold as a safe haven. As a result, the price of gold is at an all-time high. The two questions I am asked the most are:
- Is it still a good time to buy gold?
- Are we heading for a bubble?
Good time to buy gold? Gold fever is highly contagious, but the best defense is to stick to basic investing principles, which tell us to “buy low and sell high.” Given the current high gold prices, it would seem counter-intuitive to load up on gold now.
Are we heading for a golden bubble? That generally happens when there is a high demand for an asset, which can inflate its price and overstate its value. These overvaluations can cause the bubble to burst and force the price to fall lower than its fair market value. Bubbles are always tough to predict while they’re happening, but they’re often obvious in hindsight.
Invest in gold? Let me count the ways
There are different ways to invest in gold and it’s up to you to decide what suits you.
- Want to keep your gold close at hand? Then gold bullions, an investment grade of gold that comes in bars and coins, may be the best option for you.
Be sure to buy gold through a reputable dealer, someone with a long history. If they advertise online, look for dealers who openly post their prices. Dealers that belong to professional associations such as Jewelers of America or the American Gem Society are committed to ethical standards. Also, check them out with the Better Business Bureau for any complaints.
Shop around for a few quotes on the same day because prices change daily.
- Gold can be part of your retirement plan. The IRS allows Individual Retirement Accounts (IRAs) to own certain types of gold coins and other precious metals. You would need to find a trustee that specializes in setting up a self-directed IRA. For a fee, they handle transferring your retirement funds to a gold dealer as well as physical transfer and storage of the precious metal.
- If direct ownership is not your cup of tea, invest in gold by buying shares of an exchange-traded fund (ETF) that tracks the value of gold. One such fund is SPDR “Spyder” Gold Shares. While you don’t take physical possession, your shares are backed by actual gold. The ETF shares trade easily in the stock market.
- The last option is to invest directly in gold mining company stocks with one caveat: be sure to exercise caution because, like any other stock they can be volatile.
If you choose to invest in gold, other precious metals or oil by purchasing funds or stocks, the 5 percent rule applies. That means it should not make up more than 5 percent or so of your total portfolio.
Then again if you believe that the U.S. dollar’s dominant position as the world’s reserve currency is doomed, you will probably want to load up on gold bars. But, in all seriousness, when it comes to sensible investing, remember that logic trumps emotion every time.
Mystified by money and want to improve your financial effectiveness? Denisa Tova CFP®, CDFA, MBA is a Colorado Springs-based Certified Financial Planner and a Certified Divorce Financial Analyst. Contact her at DenisaTova.com or email denisa.tova@gazette.com.



